LSA PAID MARKETING

LOCAL SERVICE ADS FOR LAW FIRMS

The legal field is fiercely competitive, making it exceptionally challenging for small solo law firms to establish an online presence, let alone attract leads and convert them into clients. However, a promising avenue has emerged for ascending to the pinnacle of search engine rankings and attracting qualified leads: Google Local Service Ads (also referred to as "Google Guaranteed" or "LSA").

James Thompson

Paid Ads Specialist

WHAT IS LOCAL SERVICE ADS?

Boosting your lead volume swiftly is attainable through Local Services Ads (LSAs), where payment is made per lead rather than per click. This innovative ad format positions lawyers and law firms ABOVE conventional PPC outcomes and offers the chance to achieve Google Screened status. In essence, LSAs enable a rapid surge in lead generation without the burden of paying for low-quality leads.

Many law firms operate within finite budget constraints and require diversified strategies to ensure a steady flow of leads without stretching their financial resources too thin. In this regard, LSAs offer a solution by striking a balance between performance and providing law firms with a mechanism to challenge leads that do not meet specific criteria. Google offers refunds for eligible disputes, allowing firms to optimize their lead volume and quality while maximizing their return on investment.

HOW TO GET THE MOST CALLS AND WIN

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REVIEWS

LSAs bring a fresh approach to advertising, but client decisions heavily rely on reviews. If your business lacks reviews, it's crucial to start gathering them. Our review acquisition services for LSAs enhance campaign management, emphasizing the critical role of recent reviews in influencing Google's ad results and visibility.

ANSWER CALLS

You'll incur charges for leads when potential clients call, so ensuring someone is available to answer the phone is crucial. Simply put, if you miss calls, Google will downgrade your placement, leading to a decrease in lead flow. Responsiveness to calls is key to maintaining Google's favor; missing calls could have a detrimental impact on your results.

LSA BUDGET

This channel thrives on momentum, so consistency in budgeting is key for maintaining visibility. Once the flow of leads starts, it's vital to sustain it by actively managing and resolving any disputes or refund requests. Once you've honed the quality of leads, view Local Services Ads not just as a platform with budget constraints, but as a strategic referral partner.

OUR FULL SERVICE LAW FIRM MARKETING

Screenshot 2025-02-09 at 4.32.33 PM — BUILD CREDIBILITY

Custom designed website that reflects your law firm's brand

Screenshot 2025-02-07 at 7.29.03 PM — FACEBOOK ADS

Increase your brand awareness through Facebook Ads and social media

Screenshot 2025-02-07 at 10.57.03 PM — CONVERT YOUR LEADS

Designated landing pages made just for conversions

Screenshot 2025-02-07 at 7.19.58 PM — DOMINATE YOUR AREA

Be the first business to show up on google

Screenshot 2025-02-07 at 7.21.26 PM — GET CLIENTS ORGANICALLY

Generate free leads through search engine optimization

Screenshot 2025-02-07 at 7.26.17 PM — GET CONSISTENT LEADS

Streamline your business 24/7 to generate leads

Screenshot 2025-02-07 at 7.30.55 PM — NEVER MISS LEADS AGAIN

Fully automated your law firm with AI

Screenshot 2025-02-08 at 11.33.55 PM — FULL SERVICE MARKETING

Reach your law firm's full potential with premier law firm marketing

YOU MAY NEED TO KNOW

Frequently Asked Questions

When Can I Expect Results?

Results typically start to become noticeable within 3 to 6 months, depending on the scope of the marketing campaign and the firm's current positioning. However, each law firm is different.

Is There A Contract?

There’s no contract required—our focus is on delivering results, and you’re free to continue working with us as long as you're satisfied.

How Is Legal Acquisition Different?

Our team stands out because we bring a deep understanding of both legal practice and marketing, ensuring tailored strategies that resonate with law firms and drive real results.

Do I Need A High Budget?

You don't necessarily need a high budget to get started, especially if you focus on strategies that offer great value without requiring large investments. Many law firms see significant results with more modest budgets, especially when efforts are targeted, well-planned, and focused on their specific goals.

READY TO 5X YOUR LAW FIRM?

Questions? Please let us know!

During our meeting, we’ll provide a thorough, no-cost analysis of your law firm and discuss how we can help you achieve your goals.

Free, In-Depth Analysis of Your Law Firm
Personalized Strategy for Growth
Discuss Your Law Firm's Unique Needs
100% No Obligations