Millions of people scroll through Facebook daily, often bombarded with generic ads. So how do you make your law firm stand out?

Most personal injury lawyers rely on the same old formula: posting images or videos of themselves with a generic message like, “If you’ve been in an auto accident, call us,” followed by a free consultation offer. This method does not work —it’s a waste of money. Here’s why: Facebook is primarily an entertainment platform, not a place where people expect to find legal services. To grab attention, you need to engage them where they are—by entertaining and informing them.

The solution? Personalized ads. It’s that simple. Lawyers who create ads that inform and educate their audience based on specific legal niches see a higher Return On Ad Spend (ROAS) and lower Cost Per Click (CPC). By focusing on what matters to your potential clients and offering value upfront, you not only capture attention but also build trust, making your firm stand out from the crowd.